There are so many factors that come
into play with emotional arguments. One in particular that interested me was
the scare tactics section. This
section goes on to show pictures, give examples, and even outline a couple different
types of scare tactics that we are familiar with. One of the examples was the
common fear of flying in planes. It went on to portray the fact that people die
more every year from automobile accidents than from plane crashes. This fact
could be used by airline companies in an attempt to increase their sales,
vouching that flying is the safer
alternative, all by using scare tactics.
Another example the passage gave
referred to the average employee. Employers could tell their employees that
they could hire immigrants to do their job for cheaper. This would be a case of
using a scare tactic to prevent your employees from asking for raises or
bitching about their current pay. There are many uses for scare tactics, they
could be personal, political, or even business-orientated.
This section is very powerful in
connecting to the average reader. Every example stated, I could relate to and
connect with. I feel like scare tactics are more present than we think. I would
like to know what the difference is between subliminal messages and scare
tactics if they are both basically doing the same thing. The author definitely
provided good information on the topic and got me thinking about what other
scare tactics I have been exposed to.
An ironic example of a scare tactic
was used on me when I was choosing to come to Arizona State. When I was given
the official tour, one that was set up by the university, I was informed of
some safety features. The tour guide went on to persuade me to live on campus
because it was so safe. He showed me the big blue emergency boxes that you can
see on every corner and went on and on about how safe the campus was. He made
it seem as if the campus was the only safe place to live. It was almost implied
that if I lived away from campus I would
be unsafe.
This is an ironic example because
now that I have learned how deceptive scare tactics can be, one was used on me,
one that was scaring me into being safe.
